The main responsibility of an insurance broker is to provide advice on insurance products to businesses, organizations, or individuals. They assist clients by providing them with tailored insurance solutions to meet their needs.
The purpose of a broker is to work in your best interest; they evaluate your objectives, risks, and coverage needs before collaborating with insurance providers to draft or acquire the best available policies. They will carefully study and understand your business to better represent it in the insurance market. An insurance broker acts as an intermediary, building client-broker relationships.
Additionally, in matters of claims, a broker is never unbiased between you and an insurance company. Instead, they represent the client’s interests and seek a prompt and just settlement.